Monday, April 16, 2012

The Huffington Post Pulitzer win: 7 feelings

1.) Pride that an online-only outlet won. This is a trend that will continue.

2.) Frustration that online-only peer publications refuse to swing for these fences, because short-term ROI dominates planning meetings.

3.) Understanding, despite my ceaseless criticism about them, that those awful posts and shameless slideshows pay the bills.

4.) Anger that advertisers continue to think that sheer reach, not true engagement, is the mark of a successful online campaign. They're the ones driving this runaway train of endless verticals and volume.

5.) Impatience that Arianna Huffington won't publicly acknowledge this tension. Lots of talk about influence and good journalism, not a lot of talk about 98% of what she publishes.

6.) Disappointment that a 24-year-old still needs to go to a local paper to do hard-hitting journalism. At HuffPo, they're doing slideshows.

7.) Jealousy, because I wish I had architected such quality journalism for my own publication.

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